Thursday, 10 August 2000

From "The Society of the Spectacle"

By Guy Debord, trans. Donald Nicholson-Smith.

Each individual commodity fights for itself, cannot acknowledge the others and aspires to impose its presence everywhere as though it were alone. The spectacle is the epic poem of this strife -- a strife that no fall of Ilium can bring to an end. Of arms and the man the spectacle does not sing, but rather of passions and the commodity. Within this blind struggle each commodity, following where passion leads, unconsciously actualizes something of a higher order than itself: the commodity's becoming wordly coincides with the world being transformed into commodities. So it is that, thanks to the cunning of the commodity, whereas all particular commodities wear themselves out in the fight, the commodity as abstract form continues on its way to absolute self-realization.

No comments: