Sunday, 16 January 2000

From "Shrewdly Irrational"

By Robert H. Frank.

Fearing they will spoil their dinners, they put the cashew jar out of easy reach. Fearing they will gamble too much, they limit the amount of cash they take to Atlantic City. Fearing they will stay up too late watching David Letterman, they move the television out of the bedroom. These and countless similar behaviors may be viewed as attempts to avoid specious rewards identified by the matching law.

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