Friday, 14 May 1999

From "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-Presentation"

By Isabelle Maignan and David A. Ralston.
Journal of International Business Studies, Vol. 33, No. 3, (3rd Qtr., 2002), pp. 497-514.

In particular, recent research suggests that CSR may be an excellent instrument to enhance the legitimacy of the firm among its stakeholders (e.g., Handelman and Arnold, 1999) and to develop positive social responsibility images (e.g., Brown and Dacin, 1997; Sen and Bhattacharya, 2001). Accordingly, some studies have started to investigate how businesses use communications to highlight their commitment to CSR [...]

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